Men At Cornerstone

HTML, CSS, Flash, Coldfusion, Javascript

A dynamic website, complete with a custom programmed content management system allowing multiple users to administer the content on the pages. It was essential that this site be capable of driving unique visitors through niche SEO & SEM. I met with MAC to understand what their visitors were looking for.

I focused the online marketing to convert visitors to users through organic SEO and specific marketing tactics. The guys from MAC were able to give me a general sense of the results they wanted, so that I could develop the site concept and create all the appropriate custom graphics to complete the feel of the project. These included the main logo, visual branding, and all other multimedia elements.

Apart from a back-end content management system this site needed to be equipped with a custom Blog section and an open-forum where visitors could easily post responses to engage in an online conversation. This was developed as part of the marketing strategy. It was also important that the site be ready to add-on options for selling merchandise, RSVP to events and purchase tickets via an e-commerce gateway. The site stats are monitored through a 3rd party application as well as google analytics.